Privacy Policy
Introduction
Welcome to 17|11 Digital ("Company," "we," "us," or "our"). We are a digital marketing agency based in Palatine, Illinois, serving small businesses throughout the greater Chicagoland area. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have in relation to it.
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If you have any questions or concerns about this policy or our practices, please contact us at info@1711digital.com.
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By using our website and submitting information through our contact forms, you agree to the terms of this Privacy Policy.
Information We Collect
Information You Provide to Us
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When you fill out a contact form, request a consultation, or otherwise communicate with us, we may collect the following:
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Full name (first and last)
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Email address
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Business website URL
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Services of interest (e.g., SEO, Paid Ads, Email Marketing, Website Design, Analytics)
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Any messages, questions, or details you voluntarily provide
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We only collect the information you choose to give us. We do not collect sensitive personal information such as financial data, government ID numbers, or health information.
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Information Collected Automatically
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When you visit our website, certain information is collected automatically by our website platform (Wix) and third-party analytics tools, including:
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IP address
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Browser type and version
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Operating system
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Pages visited and time spent on each page
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Referring URL (the website that directed you to ours)
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Device type (desktop, mobile, tablet)
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Geographic location (city/region level, derived from IP address)
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Cookies and Tracking Technologies
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Our website uses cookies — small text files stored on your device — to improve functionality and analyze site performance. These include:
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Essential cookies: Required for the website to function properly (set by Wix).
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Analytics cookies: Used to understand how visitors interact with our site (set by Google Analytics 4).
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Functional cookies: Used to remember your preferences and improve your experience.
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You can instruct your browser to refuse all cookies or to alert you when cookies are being sent. However, some features of the website may not function properly without them. Most browsers also allow you to manage your cookie settings in their preferences or settings menu.
How We Use Your Information
We use the information we collect for the following purposes:
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To respond to your inquiries and schedule consultations
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To deliver requested services and fulfill contracts with clients
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To communicate with you about your project, campaign results, or account
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To improve our website through analytics and performance monitoring
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To comply with legal obligations and protect our legal rights
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To send marketing communications, only if you have opted in or have an existing business relationship with us — you may opt out at any time
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We do not use your personal information for automated decision-making or profiling.
How We Share Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:
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Service providers: We work with third-party tools and platforms (listed below) that may process your data on our behalf, solely to deliver our services
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Legal requirements: If required by law, court order, or government authority
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Business transfers: In the event of a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction
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With your consent: We will share information in any other circumstance only with your explicit permission
Third-Party Services
Our website and operations rely on the following third-party services, each of which maintains its own privacy policy:
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Wix.com
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Website hosting and platform
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wix.com/about/privacy
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Google Analytics 4
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Website traffic and behavior analysis
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policies.google.com/privacy
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Google Tag Manager
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Tag and tracking management
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policies.google.com/privacy
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Email service provider
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Client communications and marketing emails
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Varies by provider
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We encourage you to review the privacy policies of any third-party services you interact with through our site.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, including any legal, accounting, or reporting obligations. Specifically:
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Contact form submissions: Retained for up to 24 months, or for the duration of our business relationship
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Analytics data: Retained per Google Analytics' standard data retention settings (default: 14 months)
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Client project data: Retained for the duration of the engagement plus a reasonable period thereafter for reference
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You may request deletion of your data at any time (see Section 8).
Data Security
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our website is hosted on Wix, which provides SSL encryption (HTTPS) and industry-standard security infrastructure.
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However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
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All Users
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Right to access: Request a copy of the personal information we hold about you
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Right to correction: Request that we correct inaccurate or incomplete information
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Right to deletion: Request that we delete your personal information
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Right to opt out: Opt out of marketing communications at any time by contacting us at info@1711digital.com
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Illinois Residents
Illinois residents may have additional rights under the Illinois Personal Information Protection Act (PIPA) and related state laws. For questions about your rights as an Illinois resident, contact us directly.
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California Residents (CCPA)
If you are a California resident, you have the right to:
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Know what personal information we collect and how it is used
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Request deletion of your personal information
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Opt out of the sale of your personal information (note: we do not sell personal information)
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Non-discrimination for exercising your privacy rights
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To exercise any of these rights, contact us at info@1711digital.com with the subject line "Privacy Rights Request."
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European Economic Area (GDPR)
If you are located in the EEA, you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, erase, restrict, and port your data, as well as the right to object to processing. Our legal basis for processing your data is typically your consent or our legitimate business interest in responding to your inquiry.
Children's Privacy
Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately at info@1711digital.com and we will take steps to delete it.
Link's to Other Websites
Our website may contain links to third-party websites. This Privacy Policy applies only to our website. We are not responsible for the privacy practices of third-party sites and encourage you to review their policies before submitting any personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.
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Continued use of our website after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or the handling of your personal information, please contact us:
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17|11 Digital Palatine, Illinois Email: info@1711digital.com Website: www.1711digital.com
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We will respond to all privacy-related inquiries within 30 days.